Sales Navigator is THE sales tool for LinkedIn, but there’s a ton of strategy that goes into it. The basic premise is to discover, connect, and engage with new contacts to grow the number of sales opportunities in your pipeline.
Discover – The search capability in Sales Navigator is a leading factor for many to choose using Sales Navigator. It has a wide range of available search options that enable you to effectively locate high value contacts and accounts. Using boolean searches, you can create a set of filters that narrow your searches and add contacts to a prospect list.
Connect – Once you have located the contacts whom you wish to engage, the next step is to reach out and make that connection. We create a custom connect strategy and work with you on your connect request messaging, to result in high connection rates with the right contacts. We can also provide additional contact information outside of LinkedIn, for contacts that aren’t using the platform regularly but still appear to be a good fit.
Engage – Engagement on your posts is a primary factor for the LinkedIn algorithm to determine the quality score for the post. That quality score is the determining factor for the exposure of your posts on LinkedIn. Not only have we perfected proprietary techniques that spur engagement, our team follows through with preliminary engagement until its time for you to take over that conversation.
Not in Atlanta? No problem. We can work a remote session on a Zoom call just like we’re in the same room!