If you want to get to point B, you must first know where you are, Point A, right? Well, if the woods are on fire, I guess any course AWAY from the fire is a good one.
Enough analogies and let me get right to the point – if you aren’t actively tracking your website activity and analyzing those reports, then you really don’t know much about how your website is performing. it’s easy to say “we’re not getting any calls” or “we don’t show up in search results”. What’s harder to figure out is why.
On the other hand, let’s say that you engage Buzz My Biz, or some other SEO/Web Design firm to help you with your website, rankings and conversions. How do you know if we’re doing a good job if you have no reference point?
Many businesses use before and after photos to showcase their products and services to their customers. Collision repair shops, home remodelers and many other businesses can easily show how great their work is. How can I show you what an awesome job we do on SEO if I don’t have a before picture?
Well, you aren’t alone. More than 90% of our customers have no idea what kind of traffic they were looking at before we cam onto the scene. If you have a website, this is so incredibly easy you’ll shoot yourself for not having this installed on your website.
Go to http://www.google.com/analytics/ and use your Google account to login. A few simple steps to verify ownership of your website and your be given a small code snippet to insert on each page (or the header/footer include) of your website.
You’ll gain INSTANT knowledge of how many visitors your website is getting, what content they are looking at, what keywords they found your website with, where they’re from and just about ANYTHING you could ever want to know less than name, email and phone number.
Even if you’re not ready to engage an SEO company or re-work your website, I strongly urge you to install Google Analytics right away and start looking at those reports. It’s fascinating, I promise you!