1BILLION dollars. It’s a staggering amount of money just to think about. That equivalent to the annual profit of General Mills! So why in the world would Facebook see the value of spending such an extravagant amount of money on something which from appearance sounds utterly foolish. What’s more interesting is this – what can we, as small business owners, learn from this?
Imagine Facebook without photos. Gee, that’s a really a dismal thought. Remember back, not so long ago, when the Facebook mobile app regularly failed sending pics from your mobile device to the Facebook server?
Now think of Instagram. It’s way more than just another photo filter camera app. It’s differentiating factor and, IMHO, the whole reason Facebook even considered it is the fact it’s built around a social network model.
Okay, now we get to the crux of the matter. It’s all about relationships. During an internal sales call the other day, Allan Anderson our Vice President of Sales commented about how much sales has changed in the last twenty years and that now it’s really about working relationships.
Allan could not have a more correct assessment of today’s marketing efforts. As we expand as a country and a culture, it’s more important than ever that we reach out to those around us when we enquire about products and services. The first thing I do when considering a purchase is to ask one or two friends if they know a company who provides that product or service. If they recommend someone, I almost ALWAYS go with that. The secret to sales is to make yourself available in the crowd. Don’t be a wallflower. Get out there and participate and continue sharing your passion about what you do.
At Buzz My Biz, in addition to building great looking, professional websites that rank well on Google, we also provide monthly plans which provide content for your blog and post links to that content throughout your social network. Most small business owners already feel the need to grow another hand and they know that social media needs to be done but they run out of hours in the day. I wouldn’t be writing this blog on a Sunday if I didn’t empathize with that.