To improve SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. This can be important for businesses, as it can lead to more customers and more sales.
There are a number of things that small business owners can do to improve SEO on their website. Here are a few recommendations:
- Choose the right keywords. When people search for products or services, they use keywords. It’s important to choose keywords that are relevant to your business and that people are likely to search for. You can use a keyword research tool to help you find the right keywords.
- Optimize your website content. Your website content should be relevant to your keywords and should be well-written. It’s also important to use keywords throughout your website, including in your title tags, meta descriptions, and headings.
- Build backlinks. Backlinks are links from other websites to your website. They can help to improve SEO and your ranking in search engines. You can build backlinks by guest blogging, participating in forums, and social media marketing.
- Use social media. Social media is a great way to promote your business and to improve SEO. Make sure to create profiles for your business on popular social media platforms and to share interesting and relevant content.
- Keep your website up-to-date. Search engines like websites that are updated regularly. Make sure to add new content to your website on a regular basis and to fix any errors that you find.
By following these recommendations, small business owners can improve SEO and attract more customers to their businesses.
ABOUT THE AUTHOR
Randy Cooper has been in marketing technology more than 35 years. He has a Bachelors of Science in Information Technology, with a focus on web development, from the University of Phoenix. He has a Masters in Business Administration, with a focus on digital marketing, from Liberty University. In 2009, Randy founded Buzz My Biz, a consulting company focused on giving enterprise-level marketing results to small and medium-sized businesses. When he isn’t pounding away on a keyboard, he enjoys watching the Atlanta⚾️Braves, hiking, and working in the yard.
